Why I'm a Brand Designer for Small Businesses

I'm sharing a little bit of my story and my "why" in today's post. Running a small business isn't easy but for me it's so, so, worth it.

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I think we all desire to do something meaningful with our time and I'm no different. In my last career, I was working in healthcare tech and on some indirect level I was helping make a difference in patient care through that job. It wasn't enough for me though because I really wanted to be in the thick of it, making direct changes, directly impacting lives. I also wanted to do more creative work.

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Enter my dream career: brand design! Now I partner directly with small business owners to help them with visuals and messaging that makes their business stand out. Here's why I chose this specific path of owning my own one-woman design studio.

I LOVE BRAND DESIGN

Brand design scratches that itch in my brain. It's creative, strategic, and impactful. I also love getting nerdy about design history, art, layout, typography so I get to use all that knowledge towards a productive purpose! If I wasn't doing this for a living, I'd still be doing it for fun.

I LOVE SMALL BUSINESSES

My favorite places growing up were the small restaurants, shops, bookstores, cafes. Small businesses are the heart of communities, in person and online. As a small business owner, I also have so much appreciation for the hard work and passion that small business owners pour into their work and I love being able to support them with my work!

MY SERVICES ARE NEEDED

A lot of small businesses DIY their branding and limit the reach of their brand and business because of this. I see many businesses without a visual identity that sets them apart or that even allows them to look professional in their industry. Whether or not they know it yet, there are thousands (probably way more) of businesses out there that need my services!

I WANTED MORE FREEDOM

I'm sure many of my fellow small business owners will resonate with this one. I wanted an escape from the 9-5. I'm definitely working more as a small business owner than I was in my corporate job, but at least my time is mine! I love having flexibility in my day to spend time with friends, family, and myself.

WHAT ABOUT YOU?

I'd love to hear why you do what you do! It's one of the big topics I discuss with my clients when we work on brand strategy together because these pieces of your story have a huge impact on how your visual identity should present in order to attract your ideal clients.  Book a discovery call with me to see what I can to to help you do what you do best!

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