Brand strategy and brand design services to help you

Gain clarity and confidence in your creative business

Does any of this sound familiar?

You are tired of competing against mass-manufactured junk sold on Amazon

You want the world to see your creative business as a business, not a hobby

You struggle to speak confidently about what makes your work irresistible

My brand strategy and brand design services are specifically curated to solve these problems for creative entreprenuers

Brand Strategy

One on one individualized partnership to bring clarity to your business. After going through my strategy process, you’ll know your business better than you thought you could and be able to communicate why your creative talents are unique and desirable.

Brand Design

Stand out visuals (based on strategy, of course) to highlight your unique creative talents, boost your confidence, and attract your ideal customers. You’ll launch your branding with detailed guidelines and guidance from me to ensure a smooth transition.

Interested in the specifics of what you'll get working with me?

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"Tibs takes all of my ideas and makes them even better than I imagined."

“Tibs takes all of my ideas and makes them even better than I imagined. I have worked with her on packing, digital projects, and printed promotional material and she has helped establish a visual identity for my brand that resonates with our customers (we always get comments on how great the packaging is!). Tibs Design Studio is the first place I stop whenever I have a new idea to bring to life.”

- ELIZABETH, THE LONG WEEKEND

SAY HELLO TO THE TIBS DESIGN STUDIO

Clarity and Confidence Method

My signature branding process for creative business owners

Clarity

Clarity allows you to articulate who you are as a business and why you are special. And yes, you are special and have something unique to offer! In my process we get to that clarity through the nitty gritty of your brand strategy which covers competitor analysis, brand mission, brand values, brand personality, target audience, content pillars, and so much more.

STEP 01. DISCOVERY CALL

First things first, let’s chat! This discovery call is like a first date but without the pressure and hours spent picking out an outfit. During the call we’ll talk about your goals, what you’re looking for, and what I can offer. Investing in your business is a big decision and this call is our opportunity to make sure that we’re a good fit to work together.

STEP 02. ONBOARDING

Once we’ve hit it off, I’ll guide you through a seamless onboarding process and schedule your project. You’ll get access to my comprehensive client portal hosted on Honeybook which is where you’ll do everything from sending messages back and forth and making payments to answering questionnaires and receiving files from me.

STEP 03. STRATEGY

You’ll fill out a fun (yes, really!) and detailed questionnaire so that will help you uncover some of your unique talents and perspectives. It’ll also give me everything I need to dive deep into your business and my detective work. Looking at you, your competitors, and your audience, we’ll uncover your unique selling point (USP)—that special something that sets you apart.

Confidence

Once you’ve got clarity, it’s time to turn that into a visual identity that aligns with your goals. Confidence means having a brand that looks and feels just right, so you can proudly show it off.

STEP 04. DESIGN

Now equipped with the clarity from your brand strategy, we dive into design that reflects the heart of your business. I’ll start with the essentials of your branding with your help and feedback on the creative direction. Once you’ve given your stamp of approval on your logos, color palette, and typography we’ll then move on to the extras that will put all of those pieces together.

STEp 05. EXTRAS

Your branding is only effective if you’re using it wherever you can so here’s where we start applying your branding to all of those touchpoints. Extras includes the deliverables listed in your package but we’ll also work together to figure out what else you need in this stage. Packaging? Done. Thank you cards? Yep. Labels? I got you.

STEP 06. LAUNCH

Showtime! I’ll be right there with you as you launch, providing a handy launch guide with posts and guidelines on how to roll out your brand like a pro. The strategy and design work we do can sometimes mean a big change for your business (it’s for the best, promise) but I’ll work with you to ensure a seamless transition for you and your customer base. Plus, I’m just a call or message away if you need any help or just a pep talk.

Facing the facts...

Did you really think this strategy-focused girl was going to sell you on her services without hitting with you some facts? Brand design and brand strategy are really important for your business and we actually have the data to prove it!

Branding consistency can increase revenue by 10% to 20%

53% OF CUSTOMERS EXPECT SMALL BUSINESSES TO HAVE A BRAND PURPOSE

Shared values drive 64% of consumer brand relationships

3 IN 5 AMERICANS WILL avoid companies with weird or unattractive logos, even if they have good reviews

Sources (left to right, top to bottom): Marq's (formerly Lucidpress) State of Brand Consistency Report, Harvard Business Review, Razorfish, Promotique by Vistaprint

BOOK A DISCOVERY CALL

Are you ready to gain clarity and confidence in your business?

Download my service menu and price list below for more information on how you can work with me or book a discovery call with me so we can chat!