Your Canva Logo Must Go

In this post, I’m going to give you four reasons why it’s time to say goodbye to your Canva logo. And to be clear, when I’m talking about a Canva logo, I’m mostly looking at the folks using Canva templates for their logos or using Canva illustrations in their logos, but this advice extends to anyone who doesn’t have a professionally designed vector (I’ll explain what vector means later!) logo.

1. CANVA LOGOS CANNOT BE TRADEMARKED

This one is simple. If you’re using Canva to create your logo, you can’t trademark that logo! This might not be a big deal now but it will be later down the road when your business hits some big growth and you want to protect your business’ identity.

2. YOUR LOGO WILL NOT STAND OUT

If you’re using a template, you’re not the only one! There are 135 million monthly Canva users, so better believe that template is being used frequently and is likely to be recognized as a template logo by many people.

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Even if your specific template isn’t being used by any of your direct competitors, a lot of the templates on Canva tend to look the same so your template logo can cause your business to get confused with other businesses it can really make your business blend into the background in places like social media.

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3. A SCALABLE LOGO COSTS EXTRA MONEY

When talking about scalability, we're talking about if your logo can be scaled to any size without losing quality. Vector logos (e.g. .SVG and .AI) allow you to scale without losing quality. Raster logos (e.g. .JPG, .PNG), on the other hand, use pixels to form the image and therefore will lose quality when scaled to a large size.

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It used to be that Canva didn't allow you to save your logos in a vector format. As of writing this blog post, you can now export them in a vector format (.SVG) but only if you're paying for Canva's premium membership. If you're only using raster formats of your logo, it's not going to scale well. Logo and brand designers often use Adobe Illustrator to create logos which is an inherently vector platform and your designer should give you vector versions of your logos to help you avoid issues with scalability.

4. YOUR BRAND'S PERSONALITY WON'T BE REPRESENTED

A Canva logo isn't going to capture your businesses personality. It's not going to be able to communicate your unique selling point to your ideal customers. And that's because it wasn't created FOR you! Your logo is the name tag of your business and you want it to accurately represent all of your amazingness.

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In my brand design process, I dig deep into a business, their goals, their preferences, and their ideal customers before even starting a logo design. That ensures your logo truly represents your brand and connects with your customers so that you don't get lost in the noise of the crowded online market.

I ACTUALLY REALLY LIKE CANVA

I’m not hating on Canva! It’s an amazing tool for social media graphics, presentations, etc. It’s just not the right place to make a logo!

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If you’re ready to ditch your Canva logo, I’m ready to help you! Hit the Apply Now button below and we'll chat about how I can help create a logo that stands out and speaks directly to your ideal customers!

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